The client needed to urgently hire sales, customer success, and implementation teams across the UAE and Saudi Arabia. With no local entities established, traditional hiring routes would have delayed market entry. At the same time, tight enterprise onboarding timelines and complex regional requirements around payroll, immigration, WPS, and labour law compliance added further operational pressure.
Case study
Enabling Rapid Expansion for a Global Retail Tech Platform in Saudi Arabia & UAE
Company
Retail Tech Platform
Industry
Retail Technology / SaaS
Headquarters & Expansion Markets
United Arab Emirates, Saudi Arabia
Impact
Regional sales and implementation teams deployed across two markets
A global retail technology platform was expanding into the Middle East to support enterprise retail clients in the UAE and Saudi Arabia. With no local legal entities in place and aggressive onboarding timelines to meet, the company partnered with Auxilium to enable rapid, compliant workforce deployment across both markets.
The challenge
Multi-Market Pressure
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The solution
Immediate Market Entry
Auxilium deployed its Employer of Record solution to enable immediate market entry while ensuring full compliance in both countries. This included rapid onboarding of commercial and technical hires, end-to-end employment management under Auxilium’s local entities, fully compliant payroll aligned with WPS requirements, and complete immigration and employee lifecycle support. Ongoing HR, labour law, and regulatory guidance ensured smooth operations across jurisdictions.
The results
Expansion Delivered
Within the first 90 days, the client successfully hired and deployed regional sales and implementation teams across both markets. Enterprise retail customers were onboarded on schedule, with no delays caused by banking, payroll, or entity setup bottlenecks. Full compliance was maintained throughout, enabling confident, uninterrupted regional operations.
2 countries
UAE and Saudi Arabia deployed
90 days
From entry to full team deployment
None delays
To enterprise client onboarding
